General info
Los Angeles, CA
Pronouns: She/Her/Hers.
Award-winning creative lead with 20+ years of experience cultivating global brands in the advertising space. Proven ability to orchestrate omni-channel campaigns including social, digital, TV and content, as well as in-house, retail, experiential and strategic development. Experienced executive management overseeing multiple teams and interfacing with senior client leadership.
Experience
Los Angeles
Jul 2015 - Present
Creative Director, Co-Lead Viva Women
Saatchi & Saatchi LA
Creative oversight and leadership of multiple creative teams across all media channels for Toyota, including national vehicle launch campaigns, domestic communications for their partnership with the 2020 Olympics and Paralympic Games and national retail events. Managed projects with budgets ranging from 1MM to 11+MM. New business wins include LA Chargers and ASICS.
Los Angeles
Content Strategist
The Wonderful Agency
Managed a team of writers and designers for Wonderful's in-house agency. Collaborated with clients to develop and implement strategic direction for social initiatives across The Wonderful portfolio of brands (Fiji Water, Wonderful Pistachios, POM Wonderful, Teleflora and Justin Wines).
NY/LA
Creative Director
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Successfully relaunched Fancy Feast by evolving its brand positioning and visual language from old world luxury to modern gourmet resulting in it being one of the top 10 viral videos of the week, an immersive social experience and e-card program. Also, brought Purina’s corporate mission to the forefront of conversation via a contextually relevant 360° campaign.
New York, NY
Senior Integrated Creative
Ogilvy and Mather
Conceptualized and executed award winning brand campaigns for IBM (Smarter Planet launch team), AmEx, Craft Foods, Motorola, BT, AT&T, DuPont and Castrol.
New York, NY
Senior Art Director
TBWA/Chiat/Day
Produced full-spectrum communications across TV (including a Super Bowl spot), print, retail and OOH for Sprint/Nextel Communications and Absolut Vodka.
Denver, CO
Art Director
The Integer Group
Created retail, traditional and experiential materials for Coors Brewing Company and their sports marketing relationships (NASCAR, NCAA, NFL, ESPN)
Education
Newark, DE
Bachelor of Science, Visual Communications
University of Delaware
Majored in Visual Communications
Minored in Art History
Los Angeles, CA
Screenwriting / Pilot Development
The Writing Pad