General info
Los Angeles, CA
Creative Director + Strategist + problem solver + Content Creator + social media enthusiast who believes that concept is king and design his lovely queen. Advertising is my life and I'm not ashamed to admit that.
Experience
Los Angeles
Jul 2015 - Present
Associate Creative Director
Saatchi & Saatchi LA
  • Part of the team that launched Toyota Safety Sense
  • Manage teams on Toyota Sales Events campaigns
  • New business wins include LA Chargers
  • Helped create a more open and collaborative work space for the Creative Department
Los Angeles
Creative Director
Freelance
Los Angeles
Content Strategist
The Wonderful Agency
Management of creative teams, creation and implementation of social and digital ideas, and development of content and strategy for the Wonderful Brands and Teleflora.com
NY/LA
Creative Director
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  • Responsible for the development of strategies and creation of big ideas that cross multiple platforms for brands within the Purina Pet Care portfolio, as well as other clients.
  • Made Fancy Feast relevant by evolving it’s brand positioning and visual language from old world luxury to modern gourmet
  • Brought Purina’s corporate mission to the social space via a contextually relevant 360°campaign
  • Created content for Fancy Feast resulting in it being one of the top 10 viral videos of the week (over 1mm views in under 8 weeks)
  • Developed a digital e-card and Instagram experience for Fancy Feast Gourmet Cat Food
  • Manage and mentored junior teams
  • Help generate and acquire new business opportunities
New York
Associate Creative Director
Freelance
New York, NY
Senior Integrated Creative
Ogilvy and Mather
  • Clients included Kraft, Time Warner Cable, IBM, British Telecom, Castrol Motor Oil, and AmEx
  • Responsible for the creation and implementation of 360° Integrated Marketing campaigns across a global scale as well as aid in the pitching of new business.
New York, NY
Senior Art Director
TBWA/Chiat/Day
  • Developed intriguing traditional work for Sprint/Nextel Communications
  • Produced award winning television, created a retail look, tone & feel, develop promotional and sport sponsorship program advertising materials
  • Guided junior teams on their development of conceptual work.
  • For Absolut I was part of the team that developed concepts for the new positioning statement, "IN AN ABSOLUT WORLD"
New York, NY
Art Director
Ogilvy and Mather
  • Clients included AT&T, Motorola
  • Responsible for the creation and implementation of consumer communications for AT&T Wireless that included the big campaign of "How many bars do you have?"
  • Ensured AT&T Wireless retail communications were consistent with overall brand messaging and simultaneously worked on a global 360° Integrated Marketing campaign (US and European market) for Motorola
Littleton, CO
Art Director
The Integer Group
  • Part of the team that developed highly recognizable materials for large promotional experiences including "Queen of Halloween."
  • Managed geo-specific marketing materials for Coors Brewing Company.
Education
Newark, DE
Bachelor of Science, Visual Communications
University of Delaware
Majored in Visual Communications
Minored in Art History
Los Angeles, CA
Screenwriting / Pilot Development
The Writing Pad